{"id":3502,"date":"2018-03-23T16:09:39","date_gmt":"2018-03-23T13:09:39","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=3502"},"modified":"2018-03-23T16:18:15","modified_gmt":"2018-03-23T13:18:15","slug":"yayincilik-ve-dijital-girisimcilik-konusuldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/03\/23\/yayincilik-ve-dijital-girisimcilik-konusuldu\/","title":{"rendered":"Yay\u0131nc\u0131l\u0131k ve Dijital Giri\u015fimcilik Konu\u015fuldu"},"content":{"rendered":"<p><strong>\u00d6zge KARAHAN<\/strong><\/p>\n<p>&#8220;Publisher Talks&#8221; etkinlikleri kapsam\u0131nda d\u00fczenlenen &#8220;Yay\u0131nc\u0131l\u0131k ve Dijital Giri\u015fimcilik&#8221; s\u00f6yle\u015fisi 22 Mart Per\u015fembe g\u00fcn\u00fc \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda ger\u00e7ekle\u015ftirildi.<\/p>\n<p>Dijital platformlar\u0131n \u00f6nemine vurgu yap\u0131lan etkinlikte ilk olarak etkinli\u011fin moderat\u00f6r\u00fc \u00d6zg\u00fcr Ekinci konu\u015fmas\u0131n\u0131 yapt\u0131. Ekinci, &#8220;\u0130nternette \u00e7e\u015fitli reklam \u015firketlerinde \u00e7al\u0131\u015fmaya ba\u015flad\u0131m. Reklam ve yay\u0131nc\u0131l\u0131\u011f\u0131n ba\u011fland\u0131\u011f\u0131 noktada bulunuyorum&#8221; diyerek dijital yay\u0131nc\u0131l\u0131k yapt\u0131\u011f\u0131ndan s\u00f6z etti. 550-600 farkl\u0131 internet sitesinin reklam y\u00f6netimlerini yapt\u0131\u011f\u0131n\u0131 belirten Ekinci, &#8220;Sitelerin \u00fcrettikleri i\u00e7eriklerle o i\u00e7eriklerin kar\u015f\u0131l\u0131\u011f\u0131nda ne gibi reklam gelirleri, hangi \u00fcr\u00fcnlerden reklamlar elde edilebilecekleri konusunda biz onlara reklam teknolojileri ve reklam \u00fcr\u00fcnleri sa\u011fl\u0131yoruz&#8221; dedi. \u00dcretilen i\u00e7eriklerin \u00f6zg\u00fcn, farkl\u0131 ve kitlelerin ilgisini \u00e7ekebilecek \u015fekilde haz\u0131rlanmas\u0131, yap\u0131lan \u00fcr\u00fcn\u00fc bir o kadar de\u011ferli k\u0131ld\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3504 size-full\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/\u00f6zg\u00fcr-ekinci.jpg\" alt=\"\" width=\"960\" height=\"637\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/\u00f6zg\u00fcr-ekinci.jpg 960w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/\u00f6zg\u00fcr-ekinci-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/\u00f6zg\u00fcr-ekinci-768x510.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><strong>&#8220;Bir Yerde Bir F\u0131rsat Varsa Onu G\u00f6ren Giri\u015fimcidir&#8221;<\/strong><\/p>\n<p>Ekinci\u2019nin ard\u0131ndan etkinlikte Listelist\u2019in kurucusu Ahmet K\u0131rtok konu\u015fmas\u0131n\u0131 yapt\u0131. Dijital medyan\u0131n g\u00fcn\u00fcm\u00fczde \u00e7ok \u00f6nemli rol\u00fc oldu\u011fundan bahseden ve giri\u015fimlerin \u00e7o\u011funun ihtiya\u00e7tan do\u011fdu\u011funun alt\u0131n\u0131 \u00e7izen K\u0131rtok, &#8220;G\u00fcndemin ve kaliteli i\u00e7eri\u011fin pe\u015findeyiz&#8221; dedi. Global anlamda birbirini daha iyi anlayan neslin geldi\u011fini s\u00f6yleyen K\u0131rtok, &#8220;Ayakta kalacak ve \u00f6neminin artaca\u011f\u0131 4-5 meslek var. Bunlardan biri ileti\u015fim. Dijitalle\u015fmeyle birlikte \u015fuanda bir\u00e7ok \u015fey devrim oluyor. Bu sadece internet olarak de\u011fil. Markalar\u0131n da dijitalle\u015fmesiyle de devrim oluyor ve size bu konuda \u00e7ok i\u015f d\u00fc\u015f\u00fcyor. D\u00fcnyada ne oldu\u011funu takip etmeniz gerekiyor. Bu konuda olduk\u00e7a \u015fansl\u0131 oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcyorum&#8221; diyerek ifade etti.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3503 size-full\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/ahmet-k\u0131rtok.jpg\" alt=\"\" width=\"960\" height=\"637\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/ahmet-k\u0131rtok.jpg 960w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/ahmet-k\u0131rtok-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/ahmet-k\u0131rtok-768x510.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Yeni \u015eafak Proje Y\u00f6neticisi F\u0131rat \u015eeker, geleneksel medyan\u0131n yeni medyaya d\u00f6n\u00fc\u015f\u00fcm\u00fc hakk\u0131nda konu\u015fmas\u0131n\u0131 yapt\u0131. \u015eeker, yeni medya platformlar\u0131nda i\u00e7erik gerekti\u011fi yerde ve gerekti\u011fi zamanda daha \u00f6zg\u00fcnle\u015ftirilerek i\u00e7erik yap\u0131lmas\u0131 gerekti\u011fini belirtti. &#8220;G\u00fcnde yakla\u015f\u0131k 15-20 milyon kullan\u0131c\u0131ya hitap etmeye \u00e7al\u0131\u015f\u0131yoruz ki oradan kullan\u0131c\u0131lar\u0131 \u00e7ekip i\u00e7eriklerimizi okumaya ve bilgi vermeye \u00e7al\u0131\u015fal\u0131m. Kullan\u0131c\u0131lar sayfam\u0131z\u0131n nerelerine daha \u00e7ok t\u0131klad\u0131\u011f\u0131n\u0131 ve hangi i\u00e7eriklerimizi daha \u00e7ok okuduklar\u0131n\u0131n bilgisini elimizde tutuyoruz. B\u00f6ylece daha az okunan ve daha az ilgi g\u00f6ren yerlerin de\u011fi\u015fikli\u011fini yap\u0131yoruz&#8221; diyen \u015eeker, &#8220;Olabildi\u011fince kullan\u0131c\u0131lara g\u00fcn\u00fcn geli\u015fmelerini haber vermek ve gelecekle ilgili haber veren i\u00e7erikleri \u00fcretiyoruz. \u00d6zellikle videolar \u00fcretiyoruz. Burada almaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z kaynak verdi\u011finiz i\u00e7erik ile birbiriyle do\u011fru orant\u0131l\u0131 gitti\u011fi s\u00fcrece ger\u00e7ekten veriminiz \u00e7ok daha fazla artacakt\u0131r&#8221; diyerek s\u00f6zlerini tamamlad\u0131.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3508 size-full\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/f\u0131rat-\u015feker.jpg\" alt=\"\" width=\"960\" height=\"637\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/f\u0131rat-\u015feker.jpg 960w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/f\u0131rat-\u015feker-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/f\u0131rat-\u015feker-768x510.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u0130ndir.com\u2019un kurucu orta\u011f\u0131 Hasan Ya\u015far, &#8220;internet giri\u015fimcili\u011fi\u2019 hakk\u0131nda dinleyicilere bilgi verdi. Bilgisayar\u0131 sevmesinin bu i\u015fe girmesine neden oldu\u011funu belirten Ya\u015far, &#8220;\u0130ndir.com d\u0131\u015f\u0131nda arama motoruyla ilgili \u00e7al\u0131\u015fmalar yap\u0131yoruz. \u0130\u00e7erikleri biz \u00fcretiyoruz&#8221; diye ifade etti. Sistemin pop\u00fcler oldu\u011funu s\u00f6yleyen Ya\u015far, &#8220;Alternatif \u00e7o\u011fal\u0131nca ve kolay ula\u015f\u0131labilir olunca bunun de\u011feri d\u00fc\u015f\u00fcyor. Yani nas\u0131l olsa \u2018istersem bulurum&#8217; d\u00fc\u015f\u00fcncesiyle \u00f6\u011frenme beceriniz daha yava\u015fl\u0131yor. Orada bir tezat var&#8221; diye konu\u015ftu. \u0130\u00e7erik \u00fcretiminin ve internetin \u00f6nemine vurgu yapan Ya\u015far, &#8220;Bilgiye \u00e7ok daha \u00e7abuk ula\u015fabiliyoruz&#8221; dedi.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3509 size-full\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0062-1.jpg\" alt=\"\" width=\"4288\" height=\"2848\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0062-1.jpg 4288w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0062-1-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0062-1-768x510.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0062-1-1024x680.jpg 1024w\" sizes=\"(max-width: 4288px) 100vw, 4288px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Publisher Talks&#8221; etkinliklerinin ilk dura\u011f\u0131 \u0130stanbul \u00dcniversitesi. &#8220;Yay\u0131nc\u0131l\u0131k ve Dijital Giri\u015fimcilik&#8221; adl\u0131 s\u00f6yle\u015fi 22 Mart Per\u015fembe g\u00fcn\u00fc \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda ger\u00e7ekle\u015ftirildi.<\/p>\n","protected":false},"author":14,"featured_media":3510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,31],"tags":[251,252,250,254,253],"class_list":["post-3502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-teknoloji","tag-dijital","tag-medya","tag-ozge-karahan","tag-puplisher-talks","tag-yayincilik"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/3502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=3502"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/3502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/3510"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=3502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=3502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=3502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}