{"id":4174,"date":"2018-04-20T15:00:53","date_gmt":"2018-04-20T12:00:53","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=4174"},"modified":"2018-04-27T09:56:11","modified_gmt":"2018-04-27T06:56:11","slug":"burcu-kapu-iletisim-fakultesine-konuk-oldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/04\/20\/burcu-kapu-iletisim-fakultesine-konuk-oldu\/","title":{"rendered":"Burcu Kapu \u0130leti\u015fim Fak\u00fcltesi\u2019ne Konuk Oldu"},"content":{"rendered":"<p><strong>Halil SA\u00c7<\/strong><\/p>\n<p>Sunucu ve Yazar Burcu Kapu, Prof. Dr. G\u00fcven B\u00fcy\u00fckbaykal\u2019\u0131n Spor Bas\u0131n\u0131 dersi kapsam\u0131nda \u0130leti\u015fim Fak\u00fcltesi\u2019ne konuk oldu.<\/p>\n<p>Ge\u00e7ti\u011fimiz y\u0131llarda Lig TV\u2019de Tutkumuz Futbol program\u0131n\u0131n sunuculu\u011funu yapan Burcu Kapu, 20 Nisan g\u00fcn\u00fc Prof. Dr. G\u00fcven B\u00fcy\u00fckbaykal\u2019\u0131n Spor Bas\u0131n\u0131 dersine kat\u0131ld\u0131. Spor ve yeni medya ili\u015fkisini ele alan Kapu, g\u00fcn\u00fcm\u00fczde medyan\u0131n geldi\u011fi noktaya, sporun sosyal medyadaki konumuna, etkili sosyal medya y\u00f6netimi ve kul\u00fcplerin ileti\u015fim y\u00f6netimi konular\u0131na de\u011findi.<\/p>\n<p>Dersin ba\u015f\u0131nda, ileti\u015fim sekt\u00f6r\u00fcnde yer alacak \u00f6\u011frencilerin ileti\u015fim yetene\u011finin kuvvetli olmas\u0131 gerekti\u011fine de\u011finen Kapu, \u201c Multidisipliner bir alan olan sporla ilgilenen, gelecekte spor medyas\u0131nda yer alacak \u00f6\u011frencilerin di\u011fer alanlara da hakim olmas\u0131 gerekiyor\u201d dedi.<\/p>\n<p>Konu\u015fmas\u0131n\u0131n devam\u0131nda yeni medyan\u0131n evrimini konu alan Kapu, \u201cMedya evriliyor. Yeni nesil medya ile birlikte art\u0131k haberleri bile sosyal medyadan takip eder hale geldik. Bu durum, i\u00e7eri\u011fi ve i\u00e7eri\u011fin nas\u0131l iletildi\u011finin \u00f6nemini artt\u0131rd\u0131\u201d s\u00f6zleriyle sosyal medyan\u0131n \u00f6nemine dikkat \u00e7ekti.<\/p>\n<p>Kapu, sosyal medyan\u0131n geli\u015fimi ve kullan\u0131m\u0131n\u0131n artmas\u0131yla birlikte bireylerin sosyal medya hesaplar\u0131n\u0131n yeni kartvizitler haline geldi\u011fine vurgu yap\u0131p, \u201cEtkili Sosyal Medya Y\u00f6netimi\u201d konusunu \u00f6rnekler \u00fczerinden anlatt\u0131. Etkili sosyal medya y\u00f6netimi i\u00e7in en az 2-3 sosyal a\u011f\u0131 aktif kullanmak gerekti\u011fini ifade eden Kapu, \u201cSosyal medya hesaplar\u0131nda daha fazla g\u00f6rsele yer vermek, payla\u015f\u0131mlar\u0131 daha \u00f6nceden planlamak \u00f6nem ta\u015f\u0131yor\u201d dedi.<\/p>\n<p>\u201cSpor Kul\u00fcplerinin \u0130leti\u015fim Y\u00f6netimi\u201d konusunun \u00fczerinde duran Kapu, \u201cKul\u00fcplerin farkl\u0131 dillerde sosyal medya hesaplar\u0131n\u0131n olmas\u0131 avantaj sa\u011flar. \u00d6rne\u011fin, Barcelona\u2019n\u0131n T\u00fcrk\u00e7e, Be\u015fikta\u015f\u2019\u0131n \u00c7ince sosyal medya hesab\u0131 var. \u0130leti\u015fim y\u00f6netiminin \u00f6nemli unsurlar\u0131ndan biri de do\u011fru mesaj\u0131 do\u011fru yolla do\u011fru hedef kitleye ula\u015ft\u0131rmakt\u0131r. Bunun d\u0131\u015f\u0131nda yarat\u0131c\u0131 i\u00e7erikler \u00fcretmek de dikkat \u00e7ekilmesi gereken noktalardan biri. Buna \u00f6rnek olarak Be\u015fikta\u015f\u2019\u0131n \u201cCome to Be\u015fikta\u015f\u201d i\u00e7eri\u011fi s\u00f6ylenebilir\u201d ifadelerine yer verdi.<\/p>\n<p>Kapu; bir kurumun, markan\u0131n \u00e7evrimi\u00e7i alg\u0131s\u0131n\u0131 olu\u015fturmak, s\u00fcrd\u00fcrmek ve y\u00f6netmek i\u00e7in kullan\u0131lan \u201c\u00c7evrimi\u00e7i \u0130tibar Y\u00f6netimi\u201d kavram\u0131na de\u011findi. Dersin sonuna do\u011fru \u00e7evrimi\u00e7i itibar y\u00f6netimi alan\u0131nda \u00e7al\u0131\u015facak \u00f6\u011frencilere \u00e7e\u015fitli \u00f6nerilerde bulunan Kapu, \u201cKurumsal bir diliniz olmal\u0131 ve profesyonel bir ekip ile \u00e7al\u0131\u015f\u0131lmal\u0131d\u0131r. T\u00fcm sosyal medya aras\u0131nda bir tutarl\u0131l\u0131k olu\u015fturulmal\u0131, sosyal medyada tepki vermeden \u00f6nce \u2018dinle, anla, diyalog kur\u2019 fiilleri s\u0131ras\u0131yla yap\u0131lmal\u0131d\u0131r\u201d dedi.<\/p>\n<p>Dersin sonunda Prof. Dr. B\u00fcy\u00fckbaykal, Kapu\u2019ya te\u015fekk\u00fcr belgesini takdim etti.<\/p>\n<p><strong>Burcu Kapu Kimdir? <\/strong><\/p>\n<p>Burcu Kapu 1978\u2019de \u0130stanbul\u2019da do\u011fdu. Kad\u0131k\u00f6y Anadolu Lisesi\u2019nin ard\u0131ndan y\u00fcksek\u00f6\u011frenimini \u0130stanbul \u00dcniversitesi Biyoloji B\u00f6l\u00fcm\u00fc\u2019nde Molek\u00fcler Biyoloji ve Genetik alan\u0131nda tamamlad\u0131. Yeditepe \u00dcniversitesi\u2019nde Uluslararas\u0131 Pazarlama alan\u0131nda y\u00fcksek lisans yapt\u0131. Daha sonra yabanc\u0131 ila\u00e7 firmalar\u0131nda marka y\u00f6neticili\u011finde bulundu. Ayakkab\u0131 tasar\u0131m\u0131 e\u011fitimi ald\u0131. Kendi marka ve koleksiyonlar\u0131n\u0131 yarat\u0131p yurti\u00e7i ve yurtd\u0131\u015f\u0131nda defileler d\u00fczenledi. 2009-2011 y\u0131llar\u0131 aras\u0131nda \u201cTopsuz Alan\u201d isimli haftal\u0131k bir radyo program\u0131 yapt\u0131. 2011 y\u0131l\u0131nda radyoyu b\u0131rak\u0131p, 2016 y\u0131l\u0131na kadar LigTV\u2019de \u201cTutkumuz Futbol\u201d program\u0131n\u0131 haz\u0131rlay\u0131p sundu. Eyl\u00fcl 2017\u2019de \u201cHi\u00e7 Pas Vermiyorsun!\u201d adl\u0131 kitab\u0131 yay\u0131nland\u0131. Halen ayl\u0131k bir erkek dergisi i\u00e7in futbol yaz\u0131lar\u0131 yazmaktad\u0131r.<\/p>\n<div id='gallery_1' class='gallery galleryid-4174 gallery-columns-4 gallery-size-large'><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"336\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-4.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-4.jpg 702w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-4-300x144.jpg 300w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/burcu-kapu.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"336\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/burcu-kapu.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/burcu-kapu.jpg 702w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/burcu-kapu-300x144.jpg 300w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1111.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"336\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1111.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1111.jpg 702w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1111-300x144.jpg 300w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"336\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-3.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-3.jpg 702w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-3-300x144.jpg 300w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><br style=\"clear: both\" \/>\n            <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sunucu ve Yazar Burcu Kapu, Prof. Dr. G\u00fcven B\u00fcy\u00fckbaykal\u2019\u0131n Spor Bas\u0131n\u0131 dersi kapsam\u0131nda \u0130leti\u015fim Fak\u00fcltesi\u2019ne konuk oldu<\/p>\n","protected":false},"author":14,"featured_media":4175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[341,342,343],"class_list":["post-4174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","tag-burcu-kapu","tag-prof-dr-guven-buyukbaykal","tag-spor-basini"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4174"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/4175"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}