{"id":4252,"date":"2018-04-27T15:16:43","date_gmt":"2018-04-27T12:16:43","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=4252"},"modified":"2018-04-27T15:16:43","modified_gmt":"2018-04-27T12:16:43","slug":"artik-reklama-karsi-bir-sorumlulugunuz-var","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/04\/27\/artik-reklama-karsi-bir-sorumlulugunuz-var\/","title":{"rendered":"\u201cArt\u0131k Reklama Kar\u015f\u0131 Bir Sorumlulu\u011funuz Var\u201d"},"content":{"rendered":"<p><strong>Beyza Nur KIZILDEM\u0130R<\/strong><\/p>\n<p>Do\u011fan Dergi Grubu Grafik Tasar\u0131m Y\u00f6netmeni Ortam \u015eenol, Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in 27 Nisan\u2019daki Dergi Medyas\u0131 dersine konuk oldu.<\/p>\n<p>T\u00fcrkiye\u2019de dergicili\u011fin konumuna dair bir s\u00f6yle\u015fi ger\u00e7ekle\u015ftiren \u015eenol, g\u00fcn\u00fcm\u00fczde gazete ve dergi yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n i\u015fleme s\u00fcre\u00e7lerine de\u011finerek konu\u015fmas\u0131na ba\u015flad\u0131. Gazete ve dergi aras\u0131ndaki farklar\u0131 belirten \u015eenol, \u201cDerginin t\u00fcr\u00fcne g\u00f6re, sorumlulu\u011funu ta\u015f\u0131d\u0131\u011f\u0131n\u0131z alanlar farkl\u0131la\u015fabilir; dergi tamamen subjektifli\u011fi kabul eden bir sistemati\u011fe ba\u011fl\u0131 de\u011fildir\u201d dedi.<\/p>\n<p>\u201cArt\u0131k her \u015fey ekonomiye dayand\u0131\u011f\u0131 i\u00e7in haber \u00fcretirken ekonomik kayg\u0131 g\u00f6zetmek durumunda kal\u0131yorsunuz\u201d diyen \u015eenol, gazetenin dergiye g\u00f6re daha az esnek oldu\u011funu kaydetti. \u015eenol, dergi ve gazete haberi aras\u0131ndaki farklara de\u011findikten sonra \u201cTeorik olarak \u00f6\u011frendiklerinizin yar\u0131s\u0131n\u0131 pratikte b\u0131rakman\u0131z gerekebilir dedi ve ekledi: \u201cArt\u0131k reklama kar\u015f\u0131 bir sorumlulu\u011funuz var.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4253 size-large\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0522-1024x683.jpg\" alt=\"\" width=\"702\" height=\"468\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0522-1024x683.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0522-300x200.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0522-768x512.jpg 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/>5N1K kural\u0131n\u0131n dergi haberlerinde ge\u00e7erli olamayabilece\u011fini s\u00f6yleyen \u015eenol, \u201cHaberlere geni\u015f bir perspektiften bakman\u0131z gerekecek\u201d dedi. \u015eenol, ayn\u0131 zamanda sekt\u00f6rdeki i\u015f tecr\u00fcbelerinden de bahsetti. Dergi ilanlar\u0131nda lisans anla\u015fmalar\u0131n\u0131n \u015fartlar\u0131na de\u011finen \u015eenol, Avrupa ve T\u00fcrkiye\u2019de bu uygulaman\u0131n farklar\u0131n\u0131 vurgulad\u0131. Dergicilikte da\u011f\u0131t\u0131m ve da\u011f\u0131t\u0131m s\u00fcrecini anlatan \u015eenol, \u201cDa\u011f\u0131t\u0131mda tekelle\u015fme, tarafl\u0131l\u0131\u011f\u0131 do\u011furur\u201d dedi.<\/p>\n<p>G\u00f6rsel tasar\u0131m programlar\u0131n\u0131 kullanma noktas\u0131nda nas\u0131l ilerleme kaydedilebilece\u011fine dair t\u00fcyolar veren \u015eenol, \u201cH\u0131zlanmak esas ve bunun i\u00e7in de bol bol pratik gerekiyor\u201d diyerek s\u00f6zlerini noktalad\u0131.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4256 size-large\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0527-1024x683.jpg\" alt=\"\" width=\"702\" height=\"468\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0527-1024x683.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0527-300x200.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0527-768x512.jpg 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do\u011fan Dergi Grubu Grafik Tasar\u0131m Y\u00f6netmeni Ortam \u015eenol, Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in 27 Nisan\u2019daki Dergi Medyas\u0131 dersine konuk oldu.<\/p>\n","protected":false},"author":14,"featured_media":4262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,31],"tags":[364,362,363],"class_list":["post-4252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-teknoloji","tag-dogan-dergi-grubu","tag-ortam-senol","tag-turkiyede-dergicilik"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4252"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/4262"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}