{"id":4431,"date":"2018-05-04T16:05:36","date_gmt":"2018-05-04T13:05:36","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=4431"},"modified":"2018-05-04T16:05:36","modified_gmt":"2018-05-04T13:05:36","slug":"dijitalde-herkes-ayak-izi-birakir","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/05\/04\/dijitalde-herkes-ayak-izi-birakir\/","title":{"rendered":"“Dijitalde Herkes Ayak \u0130zi B\u0131rak\u0131r”"},"content":{"rendered":"

Neslihan KALKAN<\/strong><\/p>\n

T\u00fcrk Telekom Dijital \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Esad Sivri, 3 May\u0131s\u2019ta \u201cDijitalle\u015fmenin Marka \u0130leti\u015fimine Etkisi\u201d konusuyla \u00f6\u011frencilerle bulu\u015ftu.<\/p>\n

\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Hatun Boztepe\u2019nin Marka \u0130leti\u015fimi dersine konuk olan Sivri, sosyal medyan\u0131n tan\u0131m\u0131 ile s\u00f6zlerine ba\u015flad\u0131. Sivri, tan\u0131m\u0131nda \u015fu ifadeleri kulland\u0131: \u201cEskiden insanlar\u0131n kahvede oturup sohbet ettikleri mecran\u0131n dijitalle\u015fmi\u015f halidir\u201d dedi. Her i\u015fini dijitalle halleden bir neslin yeti\u015fti\u011fini s\u00f6yleyen Sivri, teknolojinin geli\u015fmesi ile insanlar\u0131n bilgiye ula\u015fmas\u0131n\u0131n kolayla\u015ft\u0131\u011f\u0131n\u0131 ve dijitalle\u015fmenin artt\u0131\u011f\u0131na da de\u011findi. Sivri, dijitalin tan\u0131m\u0131ndan bahsederken \u201cBir taraf\u0131 web, bir taraf\u0131 da sosyal medya olan en iyi \u00f6l\u00e7\u00fclebilen ileti\u015fim mecras\u0131d\u0131r\u201d \u00a0ifadelerini kulland\u0131.<\/p>\n

“Kaliteli i\u00e7erik \u00fcretmek \u00f6nemlidir” diyen Sivri, dijitalde herkesin ayak izini b\u0131rakt\u0131\u011f\u0131 konusuna de\u011findi. “Online oldu\u011funuz an ayak izi b\u0131rak\u0131yorsunuz. Dijitale bakt\u0131\u011f\u0131n\u0131zda markalar i\u00e7in bir f\u0131rsat fakat kullan\u0131c\u0131lar i\u00e7in bilgilerinin topland\u0131\u011f\u0131 alan\u201d \u015feklinde konu\u015ftu. \u00a0Analyticks konusunun web dinami\u011finde \u00e7ok \u00f6nemli oldu\u011funu s\u00f6yleyen Sivri, kullan\u0131c\u0131 deneyimlerinin bu analyticks rapora g\u00f6re haz\u0131rland\u0131\u011f\u0131n\u0131 de\u011finirken, \u201cEn \u00e7ok ziyaret edilen site \u015fikayet siteleri\u201d dedi.<\/p>\n

\"\"<\/p>\n

Sivri, \u201cWeb de kullan\u0131c\u0131 deneyimi \u00e7ok \u00f6nemli. Online al\u0131\u015fveri\u015f siteleri ilk kullan\u0131c\u0131 deneyimi i\u00e7in, kullan\u0131c\u0131lar\u0131n ilk al\u0131\u015fveri\u015flerinde indirim uygulayarak m\u00fc\u015fteriyi webden al\u0131\u015fveri\u015fe al\u0131\u015ft\u0131r\u0131r\u201d diyerek markan\u0131n vaatleri ve ger\u00e7ekle\u015ftirdikleri aras\u0131ndaki ba\u011flant\u0131n\u0131n \u00f6nemini de anlatt\u0131. Sivri, konu\u015fmas\u0131nda T\u00fcrkiye\u2019de g\u00fcnl\u00fck medya kullan\u0131m s\u00fcreleri, T\u00fcrkiye\u2019de cihaza g\u00f6re haftal\u0131k \u00e7evrimi\u00e7i aktiviteler, en aktif kullan\u0131lan sosyal medya platformlar\u0131n\u0131n T\u00fcrkiye n\u00fcfusuna g\u00f6re oran\u0131 gibi ba\u015fl\u0131klara da yer verdi.\"\"<\/p>\n

Etkinlik, T\u00fcrkiye\u2019de internet h\u0131z\u0131n\u0131n y\u0131llara g\u00f6re geldi\u011fi noktadan bahseden video g\u00f6sterimi ve Do\u00e7. Dr. Hatun Boztepe\u2019nin\u00a0 Sivri\u2019ye te\u015fekk\u00fcr belgesini takdiminin ard\u0131ndan son buldu.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrk Telekom Dijital \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Esad Sivri, 3 May\u0131s\u2019ta \u00a0\u201c Dijitalle\u015fmenin Marka \u0130leti\u015fimine Etkisi\u201d konusuyla \u00f6\u011frencilerle bulu\u015ftu.<\/p>\n","protected":false},"author":14,"featured_media":4438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,31],"tags":[251,388,387,390,193,389,386],"class_list":["post-4431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-teknoloji","tag-dijital","tag-doc-dr-hatun-boztepe","tag-esad-sivri","tag-mobil-uyumluluk","tag-sosyal-medya","tag-teknoloji","tag-turk-telekom"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4431"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/4438"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}