{"id":4535,"date":"2018-05-10T13:56:44","date_gmt":"2018-05-10T10:56:44","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=4535"},"modified":"2018-05-10T16:49:51","modified_gmt":"2018-05-10T13:49:51","slug":"usta-reklamcilar-unutulmaz-reklamlarini-anlattilar","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/05\/10\/usta-reklamcilar-unutulmaz-reklamlarini-anlattilar\/","title":{"rendered":"Usta Reklamc\u0131lar Unutulmaz Reklamlar\u0131n\u0131 Anlatt\u0131lar"},"content":{"rendered":"<p><strong>Halil SA\u00c7, Mehmet Ali KEVE, Murat KASAP, \u00d6zge KONDAK\u00c7I<\/strong><\/p>\n<p>\u201cUsta Reklamc\u0131lar Unutulmaz Reklamlar\u0131n\u0131 Anlat\u0131yor\u201d etkinli\u011fi 9 May\u0131s\u2019ta Medina Turgul DDB Yarat\u0131c\u0131 Y\u00f6netmeni Mehmet Kurtcebe Turgul, M.A.R.K.A. Genel M\u00fcd\u00fcr\u00fc ve Yarat\u0131c\u0131 Grup Ba\u015fkan\u0131 Hulusi Derici ve Reklam Yazar\u0131 Erdin\u00e7 Mutlu\u2019nun kat\u0131l\u0131m\u0131yla \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda ger\u00e7ekle\u015ftirildi.<\/p>\n<p>Ajans \u0130stanbul \u0130leti\u015fim taraf\u0131ndan organize edilen etkinlikte usta reklamc\u0131lar unutulmaz reklamlar\u0131n\u0131 anlatt\u0131lar. Etkinlik, ilk konu\u015fmac\u0131 Mehmet Kurtcebe Turgul\u2019un biyografisinin okunmas\u0131yla ba\u015flad\u0131. Turgul, konu\u015fmas\u0131n\u0131n ba\u015f\u0131nda mezun oldu\u011fu fak\u00fclteye davet edildi\u011fi i\u00e7in mutlu oldu\u011funu ifade etti. Reklamc\u0131l\u0131k kariyerini anlatan Turgul, 2001 y\u0131l\u0131ndan bu yana yapt\u0131\u011f\u0131 reklam \u00e7al\u0131\u015fmalar\u0131ndan \u00f6rnekler g\u00f6sterdi. Reklam filmlerinin basit olmas\u0131 gerekti\u011fini anlatan Turgul, \u201cBasitlik gibisi yok. Bizim i\u015fimiz bir insana laf\u0131 uzatmadan \u00e7ok a\u00e7\u0131k net bir \u015fekilde dile getirmek\u201d dedi. Konu\u015fmas\u0131nda \u00f6\u011frencilere tavsiyelerde bulunan Turgul, \u201cBu i\u015f hi\u00e7bir zaman sizin durmaman\u0131z\u0131 sizden talep eden ve s\u00fcrekli daha iyi bir \u015feyler \u00fcretmek zorunda oldu\u011funuzu hissetmeniz gereken bir i\u015f. Bir de bu sekt\u00f6rde \u0130ngilizce bilmek zorundas\u0131n\u0131z \u00e7\u00fcnk\u00fc \u0130ngilizce kaynaklar \u00e7ok fazla\u201d dedi. Turgul, \u201cEn sevdi\u011finiz i\u015finiz en son i\u015finiz olsun\u201d diyerek konu\u015fmas\u0131n\u0131 tamamlad\u0131. \u00d6\u011frencilerin sorular\u0131n\u0131 da yan\u0131tlayan Turgul\u2019a konu\u015fmas\u0131n\u0131n sonunda Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu te\u015fekk\u00fcr belgesi takdim etti.<\/p>\n<p>Etkinli\u011fin ikinci konu\u015fmac\u0131s\u0131 Hulusi Derici oldu. Derici\u2019nin biyografisinin okunmas\u0131n\u0131n ard\u0131ndan Derici, basitlik konusuna de\u011finerek, \u201cBu kadar basit olsa bunu herkes yapar\u201d diyenleri \u00e7ok duydu\u011funu belirtti. Tekerlekli mangal \u00f6rne\u011fini veren Derici, tekerle\u011fin de, mangal\u0131n da, tekerlekli mangaldan \u00f6nce zaten icat edilmi\u015f oldu\u011funu aktararak bu fikrin sahibinin basit ama b\u00fcy\u00fck bir bulu\u015f elde etti\u011fini ifade etti. Derici, \u201cBir konuda ne kadar uzmanla\u015f\u0131rsan\u0131z art\u0131k o kadar karma\u015f\u0131kl\u0131\u011fa ve kaosa esir olursunuz, basit d\u00fc\u015f\u00fcnemezsiniz. Beklenmedik olunca dikkat \u00e7ekici, somut olunca anla\u015f\u0131l\u0131r, g\u00fcvenilir olunca inand\u0131r\u0131c\u0131 oluyor; duygusal olunca \u00f6nemsenir, hik\u00e2yesi olunca hayata aktar\u0131labilir oluyor ve basit olunca da tad\u0131ndan yenmez oluyor\u201d dedi. Derici, konu\u015fmas\u0131n\u0131n ard\u0131ndan \u00f6\u011frencilerden gelen sorular\u0131 yan\u0131tlad\u0131. Konu\u015fmas\u0131n\u0131n sonunda Derici\u2019ye Radyo Televizyon ve Sinema B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. \u00d6zg\u00fc Yolcu taraf\u0131ndan te\u015fekk\u00fcr belgesi takdim edildi.<\/p>\n<p>Etkinli\u011fin son konu\u015fmac\u0131s\u0131 Erdin\u00e7 Mutlu, Hakkari&#8217;de askerlik yapt\u0131\u011f\u0131 zamanlarda ayn\u0131 zamanda bir televizyon kanal\u0131nda sunuculuk yapt\u0131\u011f\u0131n\u0131 aktararak zorlu askerlik s\u00fcrecinden sonra bile i\u00e7erisinde s\u00fcrekli bir \u00e7al\u0131\u015fma iste\u011fi oldu\u011funu ve mesle\u011fe bu sayede ba\u015flad\u0131\u011f\u0131n\u0131 ifade etti. Reklamc\u0131l\u0131k tecr\u00fcbelerini aktaran Mutlu, &#8220;Askerlikten sonra \u00e7ok kilo verdim arkada\u015flar\u0131m\u0131n hepsi tatile giderken ben \u00e7al\u0131\u015fmak istiyordum. K\u0131sa bir s\u00fcre maa\u015f almadan bir i\u015fe girdim. Sizlere tatil yapmay\u0131n s\u00fcrekli \u00e7al\u0131\u015f\u0131n demiyorum ama her \u015feyi dozunda yapmak \u00f6nemli. \u0130lk ba\u015fta babam reklamc\u0131 olmama s\u0131cak bakm\u0131yordu. Yava\u015f yava\u015f o da bu duruma al\u0131\u015fmaya ba\u015flad\u0131. \u0130lk ba\u015flarda kendimle ilgili \u00e7ok umutsuzdum. Buna ra\u011fmen b\u00fcy\u00fck markalarla yapt\u0131\u011f\u0131m reklam filmleri olduk\u00e7a ba\u015far\u0131l\u0131 oldu b\u00f6ylece imaj\u0131m\u0131 y\u00fckselttim ve bir\u00e7ok \u00f6d\u00fcl kazand\u0131m. Bu ba\u015far\u0131lar\u0131 yakalamak kolay de\u011fil, her alanda oldu\u011fu gibi reklam alan\u0131nda da b\u00fcy\u00fck bir rekabet var. Bu rekabeti k\u0131rabilmek i\u00e7in reklamlar\u0131n\u0131zdaki slogan duygu, d\u00fc\u015f\u00fcnce, m\u00fczik ve sat\u0131\u015f stratejisi olduk\u00e7a \u00f6nemli&#8221; diyerek s\u00f6zlerini tamamlad\u0131. Ard\u0131ndan &#8220;workshop&#8221; kapsam\u0131nda \u00f6\u011frenciler gruplara ayr\u0131ld\u0131. Mutlu, gruplara brief vererek, olu\u015fturduklar\u0131 reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 de\u011ferlendirdi.\u00a0Yap\u0131lan &#8220;workshop&#8221; \u00e7al\u0131\u015fmas\u0131n\u0131n ard\u0131ndan etkinlik sona erdi.<\/p>\n<div id='gallery_1' class='gallery galleryid-4535 gallery-columns-5 gallery-size-large'><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0901.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0901-1024x683.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0901-1024x683.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0901-300x200.jpg 300w, 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data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0905-1024x683.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0905-1024x683.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0905-300x200.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0905-768x512.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0796.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0796-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0796-1024x680.jpg 1024w, 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data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0948-683x1024.jpg 683w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0948-200x300.jpg 200w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0948-768x1152.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0803.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0803-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0803-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0803-300x199.jpg 300w, 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landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0819.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0819-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0819-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0819-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0819-768x510.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0825.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0825-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0825-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0825-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0825-768x510.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0853.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0853-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0853-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0853-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0853-768x510.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure>\n                <br style='clear: both' \/>\n            <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cUsta Reklamc\u0131lar Unutulmaz Reklamlar\u0131n\u0131 Anlat\u0131yor\u201d etkinli\u011fi 9 May\u0131s\u2019ta Medina Turgul DDB Yarat\u0131c\u0131 Y\u00f6netmeni Mehmet Kurtcebe Turgul, MA.R.K.A. Genel M\u00fcd\u00fcr\u00fc ve Yarat\u0131c\u0131 Grup Ba\u015fkan\u0131 Hulusi Derici ve Reklam Yazar\u0131 Erdin\u00e7 Mutlu\u2019nun kat\u0131l\u0131m\u0131yla \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda ger\u00e7ekle\u015ftirildi.<\/p>\n","protected":false},"author":14,"featured_media":4592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,31],"tags":[],"class_list":["post-4535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4535"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/4592"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}