{"id":4728,"date":"2018-05-17T13:12:28","date_gmt":"2018-05-17T10:12:28","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=4728"},"modified":"2019-08-01T13:36:08","modified_gmt":"2019-08-01T10:36:08","slug":"futbol-kitlelere-daha-kolay-yayildi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/05\/17\/futbol-kitlelere-daha-kolay-yayildi\/","title":{"rendered":"Futbol Kitlelere Daha Kolay Yay\u0131ld\u0131"},"content":{"rendered":"<p><strong>Murat KASAP<\/strong><\/p>\n<p>Futbolun ve di\u011fer spor dallar\u0131n\u0131n ekonomik g\u00fcc\u00fc giderek art\u0131yor. Spor Gazetecili\u011fi dersini veren \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyesi Prof. Dr. G\u00fcven B\u00fcy\u00fckbaykal, sporda geli\u015fen bu ekonomik g\u00fcc\u00fc ata sporumuz g\u00fcre\u015f ve futbol \u00fczerinden de\u011ferlendirdi.<\/p>\n<p>T\u00fcrkiye\u2019nin spor tarihine bak\u0131ld\u0131\u011f\u0131nda g\u00fcre\u015f, at binme, cirit ve a\u011f\u0131rl\u0131k kald\u0131rma gibi bran\u015flar\u0131n \u00f6n planda yer ald\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. \u00dclkemizde ilk yap\u0131lan sporlardan olan ok\u00e7ulu\u011fun 1453 y\u0131l\u0131nda Fatih\u2019in \u0130stanbul\u2019u fethinden sonra yap\u0131lmaya ba\u015fland\u0131\u011f\u0131 biliniyor. Ok\u00e7uluk faaliyetlerinin ard\u0131nda g\u00fcre\u015f, a\u011f\u0131rl\u0131k kald\u0131rma gibi spor dallar\u0131n\u0131n da \u00f6n plana \u00e7\u0131kmaya ba\u015flad\u0131\u011f\u0131n\u0131 belirten Prof. Dr. B\u00fcy\u00fckbaykal, \u201cSpor tarihimize bakt\u0131\u011f\u0131m\u0131zda g\u00fcre\u015f ba\u015fta olmak sayd\u0131\u011f\u0131m\u0131z di\u011fer spor dallar\u0131n\u0131n da \u00f6n planda oldu\u011funu g\u00f6r\u00fcyoruz. \u0130lerleyen y\u0131llarda g\u00fcre\u015f T\u00fcrkiye\u2019nin ata sporu olmaya devam etmi\u015ftir\u201d diyerek Halil Mutlu, Naim S\u00fcleymano\u011flu ve asr\u0131n g\u00fcre\u015f\u00e7isi olarak lanse edilen Hamza Yerlikaya\u2019n\u0131n ba\u015far\u0131lar\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde futbolun tarihsel s\u00fcre\u00e7 i\u00e7erisinde \u015fekil de\u011fi\u015ftirerek ekonominin \u00f6n planda oldu\u011fu bir spor dal\u0131 haline geldi\u011fini ayr\u0131ca mevcut reklam gelirleri, sponsorluk antla\u015fmalar\u0131, naklen yay\u0131nlar, taraftarlara y\u00f6nelik sat\u0131lan kul\u00fcp \u00fcr\u00fcnleri, borsalarda i\u015flem g\u00f6ren kul\u00fcplerin hisse senetleri, kul\u00fcplere g\u00f6n\u00fcl veren taraftarlar\u0131n \u00f6dedikleri ma\u00e7 biletleri ve kombine kartlar\u0131n futbolu bir ticari alan haline getirdi\u011fini s\u00f6yleyen Prof. Dr. B\u00fcy\u00fckbaykal, \u201cBu ve bunun gibi etkenler futbolu amat\u00f6r bir ruhtan \u00e7\u0131kar\u0131p profesyonelle\u015fmi\u015f bir oyuna d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015ft\u00fcr. Sporun sanayile\u015fmesi ile birlikte futbolda son y\u0131llarda ticari boyutuyla \u00f6nem kazanm\u0131\u015ft\u0131r. G\u00fcn\u00fcm\u00fczde futbol bir sanayi dal\u0131 olarak kabul edilmekte, bilimsel \u00e7al\u0131\u015fmalara konu olmakta ve futbol ekonomisi denilen bir kavramdan s\u00f6z edilmektedir\u201d dedi.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4731 size-full\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/27783283_396668697427712_863204795_n.jpg\" alt=\"\" width=\"960\" height=\"637\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/27783283_396668697427712_863204795_n.jpg 960w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/27783283_396668697427712_863204795_n-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/27783283_396668697427712_863204795_n-768x510.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><strong>\u201cKitle \u0130leti\u015fim Ara\u00e7lar\u0131 Futbolun Sevilmesinde \u00d6nemli Bir Etken\u201d<\/strong><\/p>\n<p>Prof. Dr. B\u00fcy\u00fckbaykal, \u201cFutbol-ekonomi ili\u015fkisi b\u00fcy\u00fck bir potansiyel arz ediyor. Kitle ileti\u015fim ara\u00e7lar\u0131 taraf\u0131ndan s\u00fcrekli ve bilin\u00e7li bir \u015fekilde g\u00fcndemde tutuluyor\u201d diyerek kitle ileti\u015fim ara\u00e7lar\u0131 yay\u0131nlar\u0131n\u0131n hedef kitle konumundaki izleyici-dinleyici-taraftar kesimine empoze edilmesinden dolay\u0131 futbolun hem \u00fclkemizde hem de d\u00fcnyada daha \u00e7ok sevildi\u011fini belirtti.<\/p>\n<p><strong>\u201cAta Sporumuz G\u00fcre\u015fte Beklentilerimizin Uza\u011f\u0131nda Bir Tablo ile Kar\u015f\u0131 Kar\u015f\u0131yay\u0131z\u201d<\/strong><\/p>\n<p>Ata sporumuz olan g\u00fcre\u015fte beklentilerimizin uza\u011f\u0131nda oldu\u011fumuzu belirten Prof. Dr. B\u00fcy\u00fckbaykal, \u201c\u00c7\u00fcnk\u00fc ba\u015fta kitle ileti\u015fim ara\u00e7lar\u0131 olmak \u00fczere \u00fcniversiteler ilgili devlet kurumlar\u0131, spor kul\u00fcpleri ve spor dernekleri g\u00fcre\u015fe gereken \u00f6nemi g\u00f6stermemekte topluma bu spor dal\u0131n\u0131 anlatan, \u00f6\u011freten ve ilgi uyand\u0131ran projeleri yeterli \u00f6l\u00e7\u00fcde ortaya koymamaktad\u0131r. Ancak bilin\u00e7li ve stratejik bir planlama olu\u015fturup \u00fclkemizin n\u00fcfusunun \u00f6nemli bir k\u0131sm\u0131n\u0131 olu\u015fturan gen\u00e7 n\u00fcfus i\u00e7erisinden g\u00fcre\u015fle ilgili yetenekleri ke\u015ffedebilirsek ve y\u00f6nlendirebilirsek arzu etti\u011fimiz ba\u015far\u0131lara gelecektir\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Futbolun ve di\u011fer spor dallar\u0131n\u0131n ekonomik g\u00fcc\u00fc giderek art\u0131yor. Spor Gazetecili\u011fi dersini veren \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyesi Prof. Dr. G\u00fcven B\u00fcy\u00fckbaykal, sporda geli\u015fen bu ekonomik g\u00fcc\u00fc ata sporumuz g\u00fcre\u015f ve futbol \u00fczerinden de\u011ferlendirdi.<br \/>\nT\u00fcrkiye\u2019nin spor tarihine bak\u0131ld\u0131\u011f\u0131nda g\u00fcre\u015f, at binme, cirit ve a\u011f\u0131rl\u0131k kald\u0131rma gibi bran\u015flar\u0131n \u00f6n planda yer ald\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. \u00dclkemizde ilk yap\u0131lan sporlardan olan ok\u00e7ulu\u011fun 1453 y\u0131l\u0131nda Fatih\u2019in \u0130stanbul\u2019u fethinden sonra yap\u0131lmaya ba\u015fland\u0131\u011f\u0131 biliniyor. Ok\u00e7uluk faaliyetlerinin ard\u0131nda g\u00fcre\u015f, a\u011f\u0131rl\u0131k kald\u0131rma gibi spor dallar\u0131n\u0131n da \u00f6n plana \u00e7\u0131kmaya ba\u015flad\u0131\u011f\u0131n\u0131 belirten Prof. Dr. B\u00fcy\u00fckbaykal, \u201cSpor tarihimize bakt\u0131\u011f\u0131m\u0131zda g\u00fcre\u015f ba\u015fta olmak sayd\u0131\u011f\u0131m\u0131z di\u011fer spor dallar\u0131n\u0131n da \u00f6n planda oldu\u011funu g\u00f6r\u00fcyoruz. \u0130lerleyen y\u0131llarda g\u00fcre\u015f T\u00fcrkiye\u2019nin ata sporu olmaya devam etmi\u015ftir\u201d diyerek Halil Mutlu, Naim S\u00fcleymano\u011flu ve asr\u0131n g\u00fcre\u015f\u00e7isi olarak lanse edilen Hamza Yerlikaya\u2019n\u0131n ba\u015far\u0131lar\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n","protected":false},"author":14,"featured_media":4729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,33],"tags":[440,438,439],"class_list":["post-4728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-spor","tag-futbol","tag-guven-buyukbaykal","tag-spor"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4728"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/4729"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}