{"id":7040,"date":"2018-11-16T16:20:24","date_gmt":"2018-11-16T13:20:24","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=7040"},"modified":"2018-11-16T16:20:24","modified_gmt":"2018-11-16T13:20:24","slug":"meslek-edinme-surecinde-deneyim-onemli","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/11\/16\/meslek-edinme-surecinde-deneyim-onemli\/","title":{"rendered":"“Meslek Edinme S\u00fcrecinde Deneyim \u00d6nemli”"},"content":{"rendered":"

Merve TOKAZ\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

\u201cKariyer Dan\u0131\u015fman\u0131\u201d unvan\u0131yla her hafta Ajans \u0130stanbul \u0130leti\u015fim\u2019de \u00f6\u011frencilerle bir araya gelecek olan \u00d6\u011fr. G\u00f6r. Selma Serdaro\u011flu, 13 Kas\u0131m\u2019da \u00f6\u011frencilerle ilk bulu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi.<\/p>\n

\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m b\u00f6l\u00fcm\u00fcnde 1993-2016 y\u0131llar\u0131 aras\u0131nda \u201cMedyada Metin Yazarl\u0131\u011f\u0131\u201d ve \u201cReklamda Metin Yazarl\u0131\u011f\u0131\u201d derslerini veren \u00d6\u011fr. G\u00f6r. Serdaro\u011flu sekt\u00f6re dair bilgi ve tecr\u00fcbelerini \u00f6\u011frencilerle payla\u015ft\u0131. Bu uygulaman\u0131n amac\u0131n\u0131n sekt\u00f6rde edindi\u011fi bilgileri \u00f6\u011frencilere profesyonel ya\u015famlar\u0131n\u0131n ba\u015f\u0131nda aktarmak oldu\u011funu belirten \u00d6\u011fr. G\u00f6r. Serdaro\u011flu, \u201c\u0130leti\u015fim \u00f6yle bir alan ki \u00e7\u0131kt\u0131\u011f\u0131m\u0131z zaman her i\u015fi yapabiliyoruz. Yani buradan belirli bir i\u015fi yapmak \u00fczere \u00e7\u0131km\u0131yoruz, bir m\u00fchendis doktor ya da eczac\u0131 gibi de\u011filiz. \u00c7\u0131k\u0131yoruz ve sa\u011fa sola bakmaya ba\u015fl\u0131yoruz ne yapaca\u011f\u0131z diye. Burada \u00f6nemli olan \u00f6\u011frencilik d\u00f6neminde gen\u00e7lerin, ileti\u015fimin hangi alan\u0131na yatk\u0131n oldu\u011funu kendilerinin anlamas\u0131n\u0131 sa\u011flamak\u201d diyerek sekt\u00f6re giden bu yolda teorinin yan\u0131nda uygulama a\u015famas\u0131n\u0131n \u00f6nemine vurgu yapt\u0131.<\/p>\n

\"\"<\/p>\n

\u201cGen\u00e7lerin Hangi Alana Yatk\u0131n Olduklar\u0131 \u00d6nemli”<\/strong><\/p>\n

\u00d6\u011fr. G\u00f6r. Serdaro\u011flu, \u201cAkademik \u00e7al\u0131\u015fmalarda \u00e7ok ba\u015far\u0131l\u0131 olunsa da gen\u00e7 d\u0131\u015far\u0131ya \u00e7\u0131kt\u0131\u011f\u0131nda, bir ajansa girdi\u011finde, bir halkla ili\u015fkiler \u015firketine gitti\u011finde o mesle\u011fe kendini yatk\u0131n g\u00f6rmeyebiliyor ya da i\u015f hayat\u0131nda ba\u015far\u0131y\u0131 yakalayam\u0131yor. Bu sefer hangi alanda i\u015f bulaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeye, aramaya ve tela\u015flanmaya ba\u015fl\u0131yor. Bizim ki gibi sosyal mesleklerde asl\u0131nda \u00e7ocuklar\u0131n okulun i\u00e7indeyken kendilerini analiz edip hangi bran\u015fa yatk\u0131n olduklar\u0131n\u0131, yeteneklerini\u00a0 ve neye daha iyi uyum sa\u011flayacaklar\u0131n\u0131 analiz edip \u00f6yle \u00e7\u0131kmalar\u0131 gerekiyor\u201d s\u00f6zleriyle deneyim kazanman\u0131n sekt\u00f6re tutunmada b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkili oldu\u011funu dile getirdi.<\/p>\n

\u201cO Y\u0131llar Bakir Y\u0131llard\u0131, \u0130\u015f Bulmak Kolayd\u0131\u201d<\/strong><\/p>\n

Kendisi de \u0130leti\u015fim Fak\u00fcltesi mezunu olan \u00d6\u011fr. G\u00f6r. Serdaro\u011flu, \u201cBen de ileti\u015fim mezunuyum ama o y\u0131llar \u00e7ok daha bakir y\u0131llard\u0131, i\u015f bulmak bu g\u00fcnlere g\u00f6re \u00e7ok daha kolayd\u0131. Ama \u015fimdi bak\u0131yorum mezun olacaks\u0131n, ne olacaks\u0131n ? \u00c7ocuk bilmiyor. Bunu bilmelerini sa\u011flamak i\u00e7in b\u00f6yle bir uygulamay\u0131 ba\u015flatt\u0131k\u201d diyerek sekt\u00f6rde ba\u015far\u0131l\u0131 olman\u0131n en b\u00fcy\u00fck etkenlerinden birinin ne istedi\u011fini bilmek oldu\u011funu belirtti.<\/p>\n

\u201cGen\u00e7leri Profesyonel Anlamda De\u011ferlendirmek \u0130stedim\u201d<\/strong><\/p>\n

\u00d6\u011fr. G\u00f6r. Serdaro\u011flu, \u201cBen bu zorlanmalar\u0131 azaltabilmek i\u00e7in yani gen\u00e7ler i\u015f ararken bilin\u00e7li davrans\u0131n ya da mesle\u011fin gereklili\u011fini \u00f6\u011frenip kendilerini ona g\u00f6re yeti\u015ftirsinler, stajlar\u0131n\u0131 daha d\u00fczenli yaps\u0131nlar, zorunlu diye de\u011fil kendileri i\u00e7in yapman\u0131n \u00f6nemini anlas\u0131nlar istedim. Meslek profesyoneli olarak de\u011ferlendirmek istedim. Gen\u00e7lere \u00f6\u011frenci olarak de\u011fil bir i\u015fveren olarak bakt\u0131\u011f\u0131m\u0131zda ba\u015fka \u015feyler aramaya ba\u015fl\u0131yoruz. Bunlar\u0131 \u00f6\u011frenirlerse kendilerini ona g\u00f6re yeti\u015ftirirler, eksiklerini ona g\u00f6re kapat\u0131rlar” diyerek s\u00fcrece dair \u00f6\u011frencilere tavsiyelerde bulundu.<\/p>\n

\u00d6\u011fr. G\u00f6r. Serdaro\u011flu, her hafta sal\u0131 ve per\u015fembe g\u00fcnleri 13.00-18.00 saatleri aras\u0131nda Ajans \u0130stanbul \u0130leti\u015fim\u2019de \u00f6\u011frencilerle birebir olarak g\u00f6r\u00fc\u015ferek bilgi ve tecr\u00fcbelerini payla\u015fmaya devam edecek.<\/p>\n

\"\"<\/p>\n

Selma Serdardo\u011flu Kimdir?<\/strong><\/p>\n

\u0130stanbul Be\u015fikta\u015f K\u0131z Lisesi\u2019nin ard\u0131ndan, o zamanki ad\u0131yla \u0130\u0130T\u0130A Gazetecilik ve Halkla \u0130li\u015fkiler Y\u00fcksek Okulu\u2019ndan 1977 y\u0131l\u0131nda mezun oldu. \u00dcniversitenin 3. s\u0131n\u0131f\u0131nda okurken, P\u0130AR ara\u015ft\u0131rma \u015firketinde anket\u00f6rl\u00fck yaparak \u00e7al\u0131\u015fma hayat\u0131na ad\u0131m att\u0131. Ard\u0131ndan reklam sekt\u00f6r\u00fcne ge\u00e7erek, Ajans Ada\u2019da reklam yazar\u0131 olarak \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Sekt\u00f6rde Ajans \u0130ncili, Merkez Ajans, Markom\/Leo Burnett, Birikim FCA! ve Manajans Thompson JWT \u015firketlerinde \u00e7al\u0131\u015ft\u0131.\u00a01999 Nisan ay\u0131nda, edit\u00f6r olarak, T\u00fcrkiye\u2019nin ilk halkla ili\u015fkiler \u015firketi A&B \u0130leti\u015fim A.\u015e.\u2019ye girdi.\u00a0\u0130stanbul \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc\u2019nde Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m alan\u0131nda yapt\u0131\u011f\u0131 y\u00fcksek lisans e\u011fitimini; \u201cHalkla \u0130li\u015fkiler Disiplininde Bilimsel Ara\u015ft\u0131rmalar\u0131n Problemati\u011fi ile Sekt\u00f6r Sorunlar\u0131n\u0131n Korelatif Analizi\u201d konulu teziyle 2015 y\u0131l\u0131nda tamamlad\u0131.\u00a0\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nin Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m b\u00f6l\u00fcm\u00fcnde, \u00d6\u011fretim G\u00f6revlisi unvan\u0131yla, 1993- 2016 y\u0131llar\u0131 aras\u0131nda aral\u0131ks\u0131z olarak \u201cMedyada Metin Yazarl\u0131\u011f\u0131\u201d ve \u201cReklamda Metin Yazarl\u0131\u011f\u0131\u201d derslerini verdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cKariyer Dan\u0131\u015fman\u0131\u201d unvan\u0131yla her hafta Ajans \u0130stanbul \u0130leti\u015fim\u2019de \u00f6\u011frencilerle bir araya gelecek olan \u00d6\u011fr. G\u00f6r. Selma Serdaro\u011flu, 13 Kas\u0131m\u2019da \u00f6\u011frencilerle ilk bulu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi.<\/p>\n","protected":false},"author":14,"featured_media":7047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/7040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=7040"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/7040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/7047"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=7040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=7040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=7040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}