{"id":7575,"date":"2018-12-14T15:49:22","date_gmt":"2018-12-14T12:49:22","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=7575"},"modified":"2018-12-14T15:50:37","modified_gmt":"2018-12-14T12:50:37","slug":"evladim-sen-ne-is-yapiyorsun","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/12\/14\/evladim-sen-ne-is-yapiyorsun\/","title":{"rendered":"&#8220;Evlad\u0131m Sen Ne \u0130\u015f Yap\u0131yorsun?&#8221;"},"content":{"rendered":"<p><strong>Merve TOKAZ\u00a0<\/strong><\/p>\n<p>Dilan Baransel Sa\u011fl\u0131k \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131 Ajans Ba\u015fkan\u0131 Dilan Baransel, Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun \u0130leti\u015fim At\u00f6lyesi dersine konuk oldu. Etkinlik 13 Aral\u0131k\u2019ta \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Derslik 7&#8217;de \u00f6\u011frencilerin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fti. Dilan Baransel, \u00f6\u011frencilerle sekt\u00f6re dair deneyimlerini payla\u015ft\u0131.<\/p>\n<p>Dilan Baransel, ajans olarak dijital pazarlama, sosyal medya y\u00f6netimi, reklam sitesi gibi bir\u00e7ok alanda y\u00fcr\u00fctt\u00fckleri kampanya ve faaliyetlerden yola \u00e7\u0131karak s\u00fcrecin i\u015fleyi\u015fine dair \u00f6nemli tavsiyelerde bulundu. Hem reklam ajans\u0131 hem de PR ajans\u0131 olarak faaliyet g\u00f6sterdiklerini ifade eden Baransel,\u00a0 \u201cBu sekt\u00f6re girdi\u011fimde benim de sizler gibi kafam \u00e7ok kar\u0131\u015f\u0131kt\u0131. &#8220;PR\u2019c\u0131 m\u0131 olaca\u011f\u0131m, reklamc\u0131 m\u0131 olaca\u011f\u0131m? \u015feklinde ikilem ya\u015f\u0131yorsunuz \u00e7\u00fcnk\u00fc sekt\u00f6r s\u00fcrekli sizi b\u00f6lmeye \u00e7al\u0131\u015f\u0131yor. Ama bazen ikisini de kullanman\u0131z gerekti\u011fini hayat\u0131n\u0131z boyunca g\u00f6rmeniz gerekiyor\u201d diyerek kurumsal alanda bu sorunun g\u00fcn\u00fcm\u00fczde de devam etti\u011fini belirtti.<\/p>\n<p><strong>\u201cBen \u0130leti\u015fimin Terzisiyim\u201d<\/strong><\/p>\n<p>Kendi hayat\u0131ndan yola \u00e7\u0131karak \u00f6\u011frencilere i\u015f hayat\u0131nda kar\u015f\u0131la\u015fabilecekleri sorunlarla ilgili birtak\u0131m tavsiyelerde bulunan Baransel, sekt\u00f6rde ya\u015fad\u0131\u011f\u0131 zorluklar\u0131 \u015fu \u015fekilde dile getirdi:\u00a0 \u201c\u00dcniversiteden mezun olduktan sonra bir dershaneye kurumsal ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 i\u00e7in g\u00f6r\u00fc\u015fmeye gittim. Bir saat boyunca yapt\u0131\u011f\u0131m i\u015fleri anlatt\u0131m ama kar\u015f\u0131mdaki ki\u015fi y\u00fcz\u00fcme bile bakmad\u0131. \u0130\u015fte bu noktada onun dikkatini \u00e7ekebilmek i\u00e7in bir \u015fey s\u00f6ylemem gerekti\u011fini fark ettim ve &#8216;Ben ileti\u015fimin terzisiyim \u00e7\u00fcnk\u00fc yapt\u0131\u011f\u0131m i\u015f kurumun kal\u0131plar\u0131n\u0131 \u00e7\u0131kart\u0131p, kost\u00fcm\u00fc dikip, sahneye \u00e7\u0131kartmakt\u0131r&#8217; dedim ve o i\u015fi ald\u0131m&#8221;.<\/p>\n<p><strong>\u201c\u0130nan\u0131yorsan\u0131z Risk Al\u0131n\u201d<\/strong><\/p>\n<p>Yap\u0131lan i\u015fte ba\u015far\u0131ya ula\u015fmak i\u00e7in baz\u0131 anahtarlar\u0131n oldu\u011funu belirten Baransel, \u201cSizin hayattaki ilk PR\u2019\u0131n\u0131z kurumlara giderken kendi ad\u0131n\u0131za yapt\u0131\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalard\u0131r. \u00d6ncelikle \u00f6nemli bir i\u015f yapt\u0131\u011f\u0131n\u0131z\u0131n fark\u0131na var\u0131n. Sizlere de tavsiyem ba\u015farabilece\u011finize olan inanc\u0131n\u0131z varsa mutlaka ve mutlaka risk al\u0131n&#8221; ifadelerini kulland\u0131. \u0130leti\u015fimcilerin kendi alg\u0131lar\u0131n\u0131 ba\u015fka insanlara profesyonel anlamda g\u00f6sterebilecek g\u00fcce sahip olduklar\u0131n\u0131 dile getirdi.<\/p>\n<p><strong>\u201cKendi PR&#8217;\u0131n\u0131z\u0131 Yap\u0131n\u201d<\/strong><\/p>\n<p>Konuyla ilgili \u00f6nemli mucit Nikola Tesla\u2019n\u0131n hayat\u0131ndan yola \u00e7\u0131karak ka\u00e7\u0131n\u0131lmas\u0131 gereken baz\u0131 yanl\u0131\u015f tutumlardan s\u00f6z eden Baransel, &#8220;Tesla \u00f6l\u00fcm\u00fcnden 70 y\u0131l sonra d\u00fcnyan\u0131n dikkatini \u00e7ekebildi. Bunun nedeni kendi PR&#8217;\u0131n\u0131 yapmam\u0131\u015f olmas\u0131yd\u0131\u201d diyerek kitleye y\u00f6n veren sekt\u00f6rlerde benzer hatalar\u0131n ki\u015finin kariyer hayat\u0131na b\u00fcy\u00fck zararlar verebilece\u011fini belirtti. Baransel, s\u00f6zlerini \u201cHepimiz asl\u0131nda birer atom bombas\u0131y\u0131z. Bunu iyi kullanmak da k\u00f6t\u00fc kullanmak da bizim elimizde, bug\u00fcn size ileti\u015fimin mesaj\u0131n\u0131n ne kadar \u00f6nemli oldu\u011funu g\u00f6stermek istedim\u201d diyerek noktalad\u0131.<\/p>\n<p>Etkinlik \u00f6\u011frencilerle birlikte yap\u0131lan at\u00f6lye \u00e7al\u0131\u015fmas\u0131n\u0131n ard\u0131ndan te\u015fekk\u00fcr belgesi takdimi ve foto\u011fraf \u00e7ekimi ile sona erdi.<\/p>\n<div id='gallery_1' class='gallery galleryid-7575 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_2531.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_2531-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n         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data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_2507-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-12-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Untitled-12-3-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_2536.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" 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    <\/div><\/figure><br style=\"clear: both\" \/>\n            <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Dilan Baransel Sa\u011fl\u0131k \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131 Ajans Ba\u015fkan\u0131 Dilan Baransel, Halkla \u0130leti\u015fim ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun \u0130leti\u015fim At\u00f6lyesi dersine konuk oldu. Etkinlik 13 Aral\u0131k\u2019ta \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Derslik 7&#8217;de \u00f6\u011frencilerin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fti. Dilan Baransel, \u00f6\u011frencilerle sekt\u00f6re dair deneyimlerini payla\u015ft\u0131.<\/p>\n","protected":false},"author":14,"featured_media":7577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[],"class_list":["post-7575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/7575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=7575"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/7575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/7577"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=7575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=7575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=7575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}